SUSTAINABLE AND RESPONSIBLE TOURISM

AN EVENT OF CONNECTIONS AND OPPORTUNITIES

A major institutional forum, where government representatives, tourism boards, and international organizations discuss strategies for the tourism sector. A unique opportunity to outline the future of responsible and innovative tourism.

International tour operators, through workshops and B2B meetings, facilitate agreements between industry operators, encouraging investments and collaborations between countries.

Creating new synergies and strengthening international collaborations is the primary objective of MEDFEST

27 September 2025

WORLD TOURISM DAY

World Tourism Day, which will be held on September 27, 2025 in Olbia during MEDFEST, represents an extraordinary opportunity to celebrate and reflect on the importance of tourism as a tool for growth, development and mutual understanding between different cultures. This year, MEDFEST not only honors this special day, but amplifies its meaning through the presence of ambassadors from 24 Mediterranean countries, thus creating a unique opportunity for intercultural dialogue and international cooperation.

The event stands out for its relevance not only at a global level, but also for the strong impact it will have on the territory and on future generations, thanks to the active involvement of more than 1000 children from Italian primary and secondary schools. The project, known as MED YOUNG, focuses on environmental education and sustainable tourism, crucial issues for the future of our planet. In a historical moment in which sustainability is at the center of the global debate, the involvement of so many young people in reflecting on the future of tourism becomes fundamental.

COUNTRIES INVOLVED

ALBANIA
ALGERIA
BOSNIA-HERZEGOVINA
CIPRO
CROATIA
EGYPT
FRANCE
GIBRALTAR
GREECE
ISRAEL
ITALY
LIBYAN
LIBOA
MALTA
MAROCCO
PRINCIPALITY OF MONACO
MONTENEGRO
PALESTINE
UNITED KINGDOM
SYRIA
SLOVENIA
SPAIN
TUNISIA
TURKEY

SCHOOLS AT THE HEART OF WORLD TOURISM

MED YOUNG is not only a training opportunity for young participants, but a catalyst to raise awareness in the entire Italian community about the role that each of us can play in protecting natural resources, promoting responsible tourism practices and supporting the local economy. Through workshops, laboratories and interactive activities, the young people will have the opportunity to understand the importance of TOURISM that respects the environment, local traditions and Mediterranean culture, which has always been a symbol of hospitality and exchange.

In addition to the educational component, the event will have a strong symbolic charge thanks to the participation of the ambassadors of the 24 Mediterranean countries. These representatives of the different nations will contribute with their messages of unity and cooperation, drawing attention to the need to promote tourism that fosters peace and understanding between peoples. The meeting of so many different cultures under the aegis of a common goal – sustainable and inclusive tourism – represents an unmissable opportunity to establish new relationships and strengthen cooperation in the Mediterranean basin.

The synergy between institutions, schools, ambassadors and families will help strengthen the collective commitment towards a more sustainable and conscious future.

THE SYNERGY BETWEEN INSTITUTIONS, SCHOOLS, AMBASSADORS AND FAMILIES STRENGTHENS THE COLLECTIVE COMMITMENT TO A SUSTAINABLE AND CONSCIOUS FUTURE

The involvement of families is another innovative aspect of the event. The participation of everyone, from the youngest to the adults, contributes to spreading a culture of shared responsibility. Families will not only be witnesses of a unique event, but also protagonists in transmitting to the new generations the importance of a tourism that respects the environment and people, protecting local traditions and promoting social and economic equity.

World Tourism Day in Olbia becomes, therefore, an opportunity for education, awareness and involvement of all members of the community, creating an ideal environment to build a shared and global vision of the future of tourism.

CONCLUSIONS

27 September 2025

WORLD TOURISM DAY

Visitors can immerse themselves in interactive exhibitions that tell the beauty and cultures of different continents through digital installations, augmented reality and emotional storytelling.

Roundtables with experts and entrepreneurs in the sector explore emerging trends such as experiential tourism, ecotourism, and digital innovation in travel. Startups and innovative companies present “smart” solutions for more accessible and sustainable tourism.

PAESI PRESENTI

Spagna

Francia

Marocco

Egitto

Grecia

Turchia

Albania

Malta

Croazia

Tunisia

Gibilterra

Monaco

Montenegro

Gli Ambasciatori promuoveranno scambi interculturali di approfondimento attraverso un dialogo diplomatico per reinventare il Mediterraneo attraverso prospettive di cooperazione interculturale e convivenza sociale e politica.